WHAT WRITE FIT IS ABOUT?
Imagine starting your day writing for your favourite publication followed by a bit of lunch, a workout then some more writing and getting handsomely paid to do it. No, this is not holiday camp, but life for fitness authors. It’s a career that’s entirely possible and this course will teach you how to embrace the lifestyle of your dreams. Even if you don’t want to write full time, a moment will come where you need to create content that engages with your clients in your blogs, emails and on your website. So if you’re experienced in health, nutrition and fitness, but want to learn how to write then this is course that’ll achieve that goal. Shouldn’t reading a how-to book about writing should do the trick, right? Pfft – no. You need to follow a skill-building plan that helps you engage with your readers enough to change their lives. It won’t come easy but like any skill, you can learn it.
BEING FREELANCE MEANS FREEDOM
Personal training can be a profession with a shelf life. After all, you don’t want to be tidying up weights when you’re 50 years old. Though rewarding, it may not yield the long-term remuneration that’ll earn an early retirement. While some trainers do work into their sixties, if you crunch the figures this is often out of necessity, not enjoyment. Perhaps you love the personal interaction, but dealing with clients that don’t follow your instructions when they’re in the kitchen or trying to constantly reschedule, can wear thin. That’s why balance is key, where you train people some days and write on others. It’s important to seek out new career opportunities that match your passions and skills, so think of this course as insurance policy for your income and smarts. That’s where writing really earns its keep – a sharp brain and sharper bank balance thanks to the exposure it’ll give your business.
THE GAP IN THE MARKET
Editors will testify that it’s impossible to find competent writers who can help write about health, fitness and nutrition without sending articles back for countless revisions. Often fitness professionals have excellent technical knowledge, but can’t translate that into the language the average person can understand. Or they have fantastic writing chops but lack the technical knowledge to make their work credible. Seldom, do writers have both, leaving editors to receive work that’s poorly written, badly researched and formatted incorrectly. It’s the basics that most budding writers get wrong and these make an editor’s life miserable. You see, most trainers are so motivated to impress with all their technical knowledge that they use too much jargon. The moment an editor reads textbook-like terminology, that article goes to the bottom of the pile. Even seeing garden-variety words like hypertrophy have no place in most publications. Keeping it simple, yet complex is a fine art. Information needed to be accessible and understood by a person with the comprehension skills of a 10-year old. Those are the key skills this course will teach you.
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Write Fit Author
Ray Klerck is a fitness writer, strength trainer and nutrition consultant who has worked as Men’s Health Magazine’s (UK) chief fitness advisor for over 8 years.
Currently, he is also Women’s Health Magazine’s official fitness expert and make monthly contributions to GQ, FHM, Fighter’s Only, Runner’s World Magazine, Alpha Fit and Men’s Fitness and has recently co-authored the sports nutrition book A Fist Full of Food with Matt Lovell, the UK’s leading sports nutritionist.
He specialises in writing easy-to-understand features designed to help people on the street use all the latest scientific research for their own personal benefit. In addition to this he trains people in his home town of Ballina (NSW, Australia) where he focuses all aspects of fitness and implement the latest studies and exercise and nutrition techniques into their programmes.